Sheraton Uptown, Albuquerque, NM, USA
Sunday, April 23 • 8:00am - 9:30am
C1C-How Do Financial Incentives Affect Consumers’ Intention to Adopt NFC Mobile Payments?

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There are three research questions. First, this study addresses whether financial incentives influence consumers’ intention to adopt NFC mobile payment. Second, by comparing different financial incentives (cash back versus discount incentives), this study explores the most influential financial incentive in promoting the NFC mobile payment adoption. Third, this study examines whether consumers’ financial incentives have a moderating effect on the relationship between perceived risk and NFC mobile payment adoption intention.

Speakers & Presenters
avatar for Sophia Anong

Sophia Anong

Associate Professor, University of Georgia

Lini Zhang

Ph.D. Candidate, University of Georgia

Haidong Zhao

Ph.D. Candidate, University of Georiga

Sunday April 23, 2017 8:00am - 9:30am

Attendees (3)